About me
I’m a dad first and foremost — a coach, provider, and proud supporter of my two amazing boys. Every day I hope to make them proud. It’s the hardest, most time-consuming, and absolutely the best job I’ve ever had. The second best is being a designer and design leader. I still pinch myself that I get to wake up and create work with some of the biggest companies in the world. I’ve found a balance that lets me work hard while still having time to coach my boys in football and baseball. I even make it to the golf course once in a while, though I’m tired of losing balls. I love live music, sports, cars, and have a lifelong passion for graphic design.
Dad. Coach. VP Creative Director. Designer.
Skill Sets
Design Leadership
With over 20 years of experience, I’ve grown from a production artist to a Vice President and Creative Director, building a deep and diverse background across global brands and complex projects. This journey has shaped my leadership style—rooted in empathy, collaboration, and a commitment to developing creative talent. I guide cross-functional teams to deliver innovative, strategically grounded work that pushes beyond the brief to solve real business challenges. I lead with curiosity and a forward-looking mindset, constantly exploring what’s next in the evolving worlds of digital, design, and AI.
Design Thinking
By deploying this methodology in my project work and team leadership, I approach every challenge with empathy, curiosity, and strategic insight. I thrive in the space of human-centered creativity—balancing innovation with practicality to solve complex business challenges through design. I work across disciplines, blending insights to craft meaningful brand experiences that drive emotional connection, seamless orchestration, and measurable growth.
Strategic Creative Design
I am never above getting my hands dirty, actively engaging in day-to-day design work while balancing leadership responsibilities with a passion for creating impactful solutions for my clients. With over 20 years of experience in graphic design and proficiency in design software, I thrive at the intersection of strategy and creativity, transforming clients' complex goals into compelling, beautiful designs. I stay current with trends in AI, digital, and experience design to maintain sharp design skills and serve as a thought leader for my design teams.
UX/UI Design
Over the past 15 years, I have witnessed the digital landscape evolve dramatically and have honed my skills across various design tools, including Figma, Adobe XD, and even just the traditional pen-and-paper methods. Drawing on my expertise in behavioral psychology and a human-centered design approach, I create intuitive interfaces that foster strong connections between users, shoppers, and brands, delivering seamless and engaging design experiences.
Persuasive Selling
Ask anyone, and they'll confirm I'm not shy about speaking up. However, choosing the right moment to speak makes all the difference. Through years of practice and learning from setbacks, I have developed strong presentation skills that are both persuasive and engaging. Storytelling lies at the heart of my approach, weaving words and visuals into inspiring, connection-driven conversations. My goal in every presentation setting is to build trust through authenticity and confidence. While design is inherently subjective, my strategic approach and ability to connect with audiences enable me to persuasively pitch in rooms of any size, driving action and advancing business objectives.
Cognitive Science
In 2015, I had the privilege of collaborating with a brilliant mind at a leading consumer products company to develop and codify a shopper-centric cognitive science framework that remains in use today. This experience ignited a passion that drives me to continually study and apply these principles in my design work, persuasive selling, and strategic business thinking. By understanding how people think, feel, and make decisions on a scientific level, I capture attention and drive intentional behavior. This blend of science and creativity enables me to deliver strategic, consumer-behavior-driven solutions for my clients